Monday, January 25, 2010

The Importance of Marketing

To be in step with the market you need to do your research. The way to do this is to review other listings, prices, and how long properties are on the market. This gives you a good feel for the market and its strengths and weaknesses.

By doing your own research you can avoid the hearsay of others who see people flocking to an open inspection and forming wrong opinions. Don’t make the mistake of selling based on what you think your property is worth or what you want it to be worth. Instead, go by the market.

By finding the right price you will at the same time find the right buyers. It makes no sense to overprice, because you’ll only disappoint viewers and lose valuable time. In the end you could end up selling for less than what you could have sold for in the beginning with the right price in the first place.

With the importance of presentation you might even consider hiring a stylist, someone who specialises in preparing properties for sale. They can assist you with refurnishing, landscape gardening, renovations and de-cluttering. All very important aspects of getting the most of your sale.

Another approach to presentation is to attack the 5 senses—sight (visual presentation), sound, smell, touch and taste. An example might mean having an immaculate and spacious feel with plenty of light, some floral arrangements, cookies in the oven and soft furnishings.

If you have a question about real estate, or would like assistance in locating a property, feel free to phone me, Noel Thompson Principal Professionals Logan Lifestyles at either Browns Plains 3800 4000, Marsden 3200 4495, Springwood 3808 5544 or Waterford 3299 7733.

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