Friday, November 6, 2009

The 3 Keys To A Sale

Real estate agents generally agree that the three most important elements behind a successful sale are smart marketing, presentation and a realistic price. When the market is slow these pointers are even more important. Paying attention to the three keys will maximise your chances of getting the best price for your property.

It’s good to keep in mind that even when prices are down, there are always cashed up buyers looking for a bargain or to upgrade.

Another trend is the increasing savvy of buyers, probably due to the increasing use of the Internet.

The main complaint of agents is that too many homeowners still want 2007 prices for their homes and are failing to put enough energy and attention into presentation and marketing. Instead, vendors should be looking to make their properties sparkle.

No one knows whether the current activity is a sign of a genuine recovery, but agents seem to agree that there are cashed up buyers looking. The challenge seems to be getting enough listings to attract them back into the market.

Presentation is certainly key. It should be 100 per cent with photos being the best possible. Only shoot in good weather.

With marketing, nominate a price. Buyers like to know a price. Then be proactive with showing your property. Show before hours, after hours and maybe twice on the weekend.

If you have a question about real estate, or would like assistance in locating a property, feel free to phone me, Noel Thompson Principal Professionals Logan Lifestyles at either Browns Plains 3800 4000, Marsden 3200 4495, Springwood 3808 5544 or Waterford 3299 7733.

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